July Field Trip – Food Truck Trend Research

If you are a regular with the SPI Group Scoop, then you know I posted about food trucks and trends in March. That was based on someone, smart and into the trend thing, else’s digested information put into powerpoint. The Scoop Group at SPI has made our inaugural food truck tour for our own primary market research at the brand new Off The Grid in Berkeley. Below are the favorites:ClaudioDish: Peruvian ChicharronTruck: Sanguchon KathyDish: Duck TacoTruck: Kung Fu Taco DonDish: Baked Pork Belly Banh Mi (bun) with spiced carrots & vegetablesErinDish: Baked Pork Belly Banh Mi (bun) with spiced carrots & vegetablesRussDish: Steamed Pork Belly Banh Mi (bun) with spiced carrots & vegetablesTruck: The Chairman**The Chairman Truck (formerly known as Chairman Bao) properly has 3 votes from the Scoop Group. They were rated #5 in the Best Bay Area Food Trucks by Zagat’sDavidDish: Spare RibTruck: Rib WhipTimDish: Hamburger with the Works, White Cheddar & Fried EggTruck: fiveten burger Don’t worry Tim!! fiveten was rated #3 in the Best Bay Area Food Trucks by Zagat’sSo, what’s the trend? MEAT is not dead. You can still get it on every dish! Other trends? Small portions and moderation!!! Bike, jog or walk to the food trucks, you don’t have to eat like this every day!